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13 / Logo design

Red Bull

I redesigned the Red Bull logo with a focus on simplicity, clarity, and scalability.

Industry
Energy Drink
Timeline
1 week
Role
Lead Product Designer
Red Bull project cover

Context

The concept reduces visual complexity, improves legibility on dark backgrounds, and modernizes typography.

Project overview on Behance (opens in a new tab)

Solution

Red Bull redesigned bull logo mocked up on a black coffee cup sleeve and a black t-shirt

The redesign retains Red Bull’s bold energy while making the logo more versatile across digital and physical touchpoints.

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